What if every customer could automate their work just by describing it, right inside your product?

01 — AI builder

Your customers describe it. The AI builds the flow.

AI Builder inside a SaaS app: a customer describes an automation and the copilot builds the flow

02 — Templates

Prefer not to build at all? Pick a template, live in a few clicks.

Templates gallery in a SaaS app with one template activated

03 — In your product

All of it runs inside your product, under your brand.

Appmixer embedded in Your SaaS (ACME), powering its automations screen
Watch how Appmixer works in 2 mins
Built for B2B SaaS

Your customers automate.
Without leaving your product.

Appmixer embeds into your SaaS as a white-label feature. Customers build workflows by chatting with AI or starting from templates, and automate repetitive tasks inside your product.

G24.7/5 on G2
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Sound familiar?

Your customers want to automate their work.
Today, every request lands on your roadmap.

“Can new bookings go straight into our accounting tool?”

Your customer · Hotel chain

“Can AI turn our meeting notes into tasks?”

Your customer · Design agency

“Could critical alerts open a Jira ticket automatically?”

Your customer · IT lead at a bank

“Any chance missed calls could show up in HubSpot?”

Your customer · Real estate agency
  • [Cloud or self-hosted]
  • [SOC 2 Type II · GDPR]
  • [Embed via JavaScript SDK]
  • [Bring your own LLM]
How it works

Appmixer in a nutshell

One platform, embedded in your product. Your customers build and run automations under your brand, while Appmixer maintains the integrations, monitors every flow and scales with you.

[ 01 ]  INTERFACES

All your customers can automate

Give each customer the way to automate that fits their skills. You decide which interfaces to offer.

  • AI Automation Builder

    Customers describe the routine task in plain words. AI builds the workflow, ready to review and activate.

  • Templates

    Customers browse automations you’ve prepared. They connect their apps and switch them on in one click.

[ WORKFLOW DESIGNER IN YOUR SAAS ]
JJ
Jacob Jonesjacob@acme.io

Automations

New flow
Active
AI Builder ×
When a booking is confirmed, alert the front desk in Teams and send the guest a welcome email.
Done.
ActivateEdit flow
✦Describe an automation…
ACME Booking confirmed Microsoft Teams Post to Front desk A ACME Send welcome email

Automations

Templates
AllMessagingVoiceSupport
→A
SMS confirmations for Shopify orders

Shopify → ACME

Activate
A→
Missed calls to HubSpot

ACME → HubSpot

Activate
→A
WhatsApp reminders from Calendly

Calendly → ACME

Activate
A→✦ AI agent
AI agent answers WhatsApp questions

ACME → Intercom

Activate
A→✦ AI agent
AI agent summarizes calls in Salesforce

ACME → Salesforce

Activate
A→✦ AI agent
AI agent routes urgent messages to Slack

ACME → Slack

Activate
SELF-SERVE MONITORING

Customers see what ran, and fix what didn't.

Every customer gets a log of their own automations, so most issues get solved without a support ticket.

  • Dashboard of everything running
  • Inputs and outputs of every step
  • Error alerts with a clear next step
Queue
SCALING
Retries
AUTOMATIC
Error handling
BUILT IN
Monitoring
PER RUN
Logs
EVERY STEP
Usage
PER ACCOUNT

One engine runs every flow, for every customer account.

02INTEGRATIONS

Any app, for your customers and AI agents

Your product's triggers and actions work alongside prebuilt connectors, logic, AI and schedules. Need something new? Build a connector for any API or MCP server in hours.

ACME TRIGGERSACME ACTIONSWHENDeal closedWHENInvoice paidWHENNew user signed upDOCreate taskDOUpdate customer recordTHIRD-PARTY TOOLSSlackHubSpotJiraGmailGoogle SheetsSalesforceNotionStripeAsanaGitHubOpenAI250moreLOGIC · AI · SCHEDULERSSchedulerEvery Mon 9:00ConditionAmount > $10kAI agentSummarize & route
03WHITE LABEL

Looks like your product, not ours

Match your colors, fonts and components with themes, or go further with the UI SDK. Appmixer is built to blend into your product.

Northwind
Sync new leads to your CRMWeb form → CRM · 2 stepsActivate
LUMEN
Sync new leads to your CRMWeb form → CRM · 2 stepsActivate
Orbit
Sync new leads to your CRMWeb form → CRM · 2 stepsActivate
04ENGINE & MONITORING

Reliable at scale, visible on every run

Built to run millions of automations without breaking. You and your customers always know what ran and what didn’t.

Workflow runs today99.2% successful
HSShare new deals in Slack
Completed 2 min agoDONE
AIJAI agent files a Jira ticket
Jira was busy, retried on its ownRECOVERED
05FLEXIBLE DEPLOYMENT

Full control over your data

Self-host Appmixer on your own infrastructure, in any region. Customer data never leaves your servers. Prefer not to run it yourself? Start on Appmixer Cloud.

YOUR CLOUD OR ON-PREMANY REGIONNO THIRD-PARTY ACCESSSOC 2 TYPE IIGDPR
Connector library

Connect everything your customers already use

Stop building integrations one request at a time. Your customers get a ready-made library from day one, and your team stays focused on your own product.

  • Mainstream appsThe tools every team runs on, like Slack and HubSpot.
  • MCP serversLet AI agents take action in your customers’ apps.
  • Niche connectorsThe long tail: industry-specific and niche tools.
  • Non-HTTP appsBeyond REST: databases, queues and streams like Kafka.
[Custom connectors]

Missing a connector? Your coding agent builds it with Appmixer skills.

Appmixer skills teach coding agents like Claude Code or Cursor how Appmixer connectors work. Point your agent at your API docs and it builds auth, triggers and actions, tests them and publishes the connector to your Appmixer instance.

  • Works with Claude Code, Cursor and other skill-enabled agents
  • Tested end to end before it goes live
  • Publish once, and it’s ready for every customer
Deployment

Host it yourself, keep full control

Run Appmixer on your own infrastructure. Your customers’ data never leaves your servers.

Deploy on your infrastructure

AWS, GCP, Azure, private cloud or on-prem, including offline environments. No external access to your data.

Data security

  • Runs inside your network perimeter
  • No third-party access to data
  • Fits your existing security policies

Data residency

Store data in any country or region you choose.

Scaling and cost

  • Scales horizontally
  • No dependency on third-party uptime
  • Runs on infrastructure costs you already control

Compliance

SOC 2 Type II and GDPR compliant.

What I appreciate the most is the ability to host Appmixer ourselves and extend it with our own code. This made processes around security and privacy significantly simpler as it is running on our own infrastructure.
Edmund MundayPrincipal PM at Atlassian
Wall of love

Proven platform

Rated 4.7/5 on G2. Here’s what the product managers and CTOs who embedded Appmixer say about it.

G2 badges: High Performer Europe Winter 2025; High Performer EMEA Fall 2024, Summer 2024 and Spring 2024; High Performer Winter 2024; Easiest To Do Business With Summer 2023 and Spring 2023
“Appmixer saved us a tremendous amount of development time. The default UI of the designer looks great and is ready to be used out of the box. However, if you need to make any changes, Appmixer UI SDK offers all the flexibility needed for embedding into your product seamlessly.”
Leon WilmannsProduct Owner, VIER
“Appmixer platform is very flexible and comes with a good set of components. You can access and modify these components’ source code, which is a great help. The flexibility of the Appmixer platform enables flow programming to a very high degree, making the implementor’s life much easier. The team behind Appmixer is very supportive; they allocate time to brainstorm compelling cases and sincerely listen to your feedback.”
Oytun TezCTO, Motaword
“One of the only true embeddable iPaaS products, highly recommend”
Tyler OliverFounder, Huntbase
“Excellent integration platform!”
Brad G.Co-founder, Imagined.Cloud
“An incredibly powerful tool available in the format that works for real software product companies.”
Edmund MundayFounder and Product Leader
“Appmixer is the best product of its kind! It not only comes with a ton of components but allowed us to seamlessly build and integrate our own components. The support from these guys is second to none and even incorporated some of our feature requests into their application!”
Vishal ShahCTO, vidREACH
“Flexible embedded integration platform”
Ivan SenicCEO, Plainly
“Great white-label automation software with the most flexible licensing we could find.”
BBret T.Product Manager, 2600Hz
“Appmixer is an amazing platform for companies looking for simple, easy & scalable data integrations. We’ve also been impressed with the agility and the quality of the Appmixer support team.”
Diego GomezCEO, Rock Content
“A ‘must-have’ for most SaaS companies!”
Jan ZenisekHead of Product Development, Apify
“Excellent eIPaaS platform that is easy to extend and even easier to integrate in a product”
Maxime VermeirSenior Director of AI Strategy
“A way to quickly launch native integrations for our software”
Nebojsa SavicicCo-founder, Plainly
“Flow management platform capable of high throughput”
PPeter B.Solution Architect
Onboarding

Ship to production in 4 weeks

Our engineers work alongside your team until your customers are automating.

Step 1

Kickoff

Goals, use cases and architecture agreed.

Step 2

Guided implementation

Embedding, branding and first connectors.

Step 3

Knowledge transfer

Your team learns to extend and operate it.

Step 4

Go-live

Customers start automating inside your product.

Give your customers AI automation this quarter

Try it yourself for free, or plan your launch with our team.

4.7/5 on G2 · Trusted by teams at
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