vidREACH, a US-based scaleup, helps its customers create human-to-human interactions through video messaging. This allows marketers, sales reps, HR managers, and others to create personalised videos that increases engagement.

Following up with all leads and moving them through the funnel manually is simply not efficient. The goal was to empower even non-technical customers with an easy-to-understand automation environment that does the work for them.

Tasks such as following up with a prospect as soon as they watch a video, or notifying the video creator through various channels could—and should—be automated.

vidREACH evaluated multiple solutions and ultimately chose Appmixer to implement a new workflow automation feature that enables their customers to build custom automations. These automations consist of vidREACH-specific triggers and actions (such as sending an email or detecting a new video view), as well as utilities that add advanced logic to workflows (timers, manual tasks, etc.).

One of the key criteria for selection was the intuitiveness of the drag-and-drop UI, which vidREACH customized to perfectly match their product's interface. Combined with a robust automation engine, this ensures that vidREACH customers can automate any workflow easily and reliably.

vidREACH initially estimated that developing this feature in-house would take 11 months. However, with Appmixer, they were able to ship the feature in just 1 month, saving an incredible 11 months of costly and lengthy in-house development! Their customers can now automate any outreach-related task, such as follow-ups or notifications, directly within the platform, without even realizing they are interacting with an external component.

Additionally, vidREACH includes the workflow feature in their enterprise plan, creating new monetization opportunities and providing a strong incentive for customers to upgrade to a higher plan.