Apify is a leading web scraping and browser automation platform that empowers companies and individuals to extract valuable data from websites and automate complex workflows with ease. By providing powerful tools and flexible APIs, Apify enables businesses to gather insights, scale their operations, and automate repetitive tasks on the web, all while reducing manual effort and maximizing efficiency.

For Apify, customer retention is crucial to achieving sustained success. Through internal measurement, they discovered that integrations with third-party solutions improve user retention.

Although Apify had some native integrations in place, they wanted to explore more options, such as Google Drive, Google Sheets, Trello, and others. They needed a way to quickly integrate these services to enrich their integration library and further compare their impact with integrations offered externally through providers like Zapier and Make.

After evaluating multiple integration providers, Apify chose Appmixer for its unmatched customizability and ease of implementation. This decision enabled Apify to integrate external components—pre-built integration templates—that looked and felt completely native within their platform.

As opposed to other Appmixer customers who choose to embed the automation designer, Apify embedded integration templates that enable its users to activate integrations with just a few clicks, all without leaving the Apify platform.

In their fast-paced culture, they kickstarted their journey with Appmixer by organizing a hackathon. Within just one day, Apify’s team successfully built their first Appmixer-powered integration. The team then developed a production-ready MVP in only two days, saving weeks of development time.

Apify’s CTO, Marek Trunkát, shares, “Appmixer was very quick to implement, which allows us to evaluate the impact of native integrations compared to external options like Zapier and Make. Within just two days, we had a production-ready MVP up and running!"

As Apify continues experimenting with native integrations provided by Appmixer, customers can already enjoy a range of these integrations directly on the Apify platform. Based on their experience with Appmixer, Apify concludes that adopting an existing integration technology accelerates the delivery of native integrations and enhances their retention strategy.